How do social norms form? How do they change?
These are important questions because the behavioral effects on individuals that come from normative influence often occur at a level that never reaches consciousness. We simply follow the norm. Like the force of gravity, we don’t even notice; it’s just there.
The study looks at how a disconnected community of editors have managed to interact over decades to build the the Wikipedia phenomenon by developing an evolving set of norms to guide editorial policy.