Set challenging but realistic expectations

There are very few things a leader can do to inspire and motivate people more than setting the right expectations.






“…it’s a fine line between high expectations that are inspiring and high expectations that become demotivating.”  You have to learn the “right kind of balancing act.”

Kamahshi Sivarakrishnan Founder & CEO, Drawbridge, a cross-device advertising platform

Source: Bryant, Adam (Feb 28, 2016) “Finding direction off the beaten path.” New York Times, Business-2.

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