Use team logos and brands

People need help navigating complex organizations.  Logos, brands, labels, and other “tags” help us do this.


A Lady Gaga promotion at Barney’s New York in 2011When people recognize a known “tag”, like a brand or celebrity, they identify with others who they feel are also “in their own tribe”.

They know the language of the tribe and therefore how to communicate with others like them.


Jim Hazy

Founder and CEO, Leadership Science, LLC

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