Consistency is important, but that doesn’t mean you should speak the same way to everyone.
It is a good idea to customize your messages to the particular audience your are addressing in light of what you know about the listeners.
Some people like details. Some even like like facts and figures. Many like to hear the big picture, and other people want to hear only about the bottom line. Everyone wants to understand what it means for them.
Pay attention to the cues and tailor your communication accordingly.
Communication is key to leadership. But it isn’t easy to communicate effectively. This is particularly true when those to whom you are speaking are being bombarded by conflicting messages while interacting with one another to achieve their goals in complex organizations.